At the beginning of the 20th century, Ernesto Pugibet, the owner of the factory of cigars El Buen Tono, thought up to announce its products through narrations that unite texts and images. To carry out its project included the creative talent of Juan B. Urrutia, a sketcher that had entered to work to the workshop of lithography of the factory from ends of the 19th century.
Urrutia carried out near 500 comic strips based on routine events and news that circulated in the press, in these comic strips the cigar was the panacea to resolve economic problems, physical disabilities or loving conflicts. As in the epoch not a legislation with regard to the publicity of the tobacco existed, the sketcher presented pregnant women and children smoking, thing that at present would be illegal. The comic strips appeared Sundays in the newspapers of national circulation among the years from 1904 to 1914 and in the year of 1922.
Aurrecoechea and Bartra in its book Puros Cuentos, they mention that these creations are the first elaborate by a sketcher that was dedicated in a professional way to the comic strip.
Thelma Camacho-Morfin
Traslated by Fabián Carvallo-Vargas.
